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The mission of 'Embrace' is to change the mindset of society on abortion by media advertising. Their first large billboard was put up on North Road, Ormond (corner of Koornang Road), Melbourne, in September 2010. It points to www.embrace.org.
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On the practical side they aim to gather and mobilise the women of the church to come alongside women who find themselves unexpectedly pregnant and journey with them to see their pregnancies fulfilled. Embrace currently has 15 women in the Bayside suburbs of Melbourne trained to be 'Embrace friends' to a pregnant woman in crisis.
They will be increasing their media advertising as time goes on and so it is their long-term goal to build a network of churches and friends across Melbourne and beyond who are willing to embrace pregnant women into their care.
The Embrace website aims to inspire hope for pregnant women in crisis and connect these women with an encouraging friend. Most importantly the website seeks to redefine the way society thinks about crisis pregnancy and abortion, with positive messages about choice, value and courage. Also on the website are inspirational testimonies of women who have fulfilled their pregnancies in spite of the obstacles. And ultimately, the website points to God and His Word as being the real source of hope.
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